Digital Strategy & Audit
We audit your website, search presence, and tooling, then hand you a prioritized digitalization roadmap scored by effort vs. impact.
Before we build anything, we find what is actually slowing the business down. We audit your website performance, search visibility, booking and lead flow, and the tools your team uses day to day, then benchmark it against where you want to scale. You walk away with a prioritized, plain-language roadmap: what to fix first, what can wait, and the expected payoff of each step.
What's included
- Technical audit of website performance, SEO, and conversion paths
- Review of your current tooling, booking, and lead-handling workflows
- Competitor and industry benchmark
- Prioritized roadmap scoring each step by effort vs. impact
- A working session to walk through findings and agree next steps
What you walk away with
- A clear, ranked view of what to do next and why
- Budget spent on the one or two fixes with the biggest payback, not a scattershot redesign
- A plan you can execute with us or hand to your own team
Frequently asked questions
What does Shmeppel's digital audit include?
Our audit reviews your website, search presence, booking, reviews, and digital tooling, then benchmarks it against competitors and where you want to be. You walk away with a prioritized, plain-language roadmap that ranks each step by effort versus impact. We also run a working session to walk through the findings and the decisions together.
Do I have to build with Shmeppel after the strategy and audit?
No — the roadmap is yours to execute with us or with your own team. We deliver a clear, prioritized plan so you know what to fix first, what can wait, and what each step is worth, regardless of who builds it. The point is to make sure your budget goes to the work with the biggest payback.
How is a digital strategy engagement scoped and priced?
Scope and price are set in a discovery call, since the depth of the audit depends on the size of your current presence and tooling. We agree exactly what gets reviewed and benchmarked, then send a written quote before starting. Pricing is project-based — we never quote a number before understanding the work.